Ben Joakim – Chair
Passionate about building a more prosperous and sustainable Wales, Ben is an experienced executive and non-executive leader, having held a number of senior roles in multiple sectors, across Wales and internationally.
Ben is currently the Chair of the IWA, working to ensure effective governance and strategy. He is also an Advisor at the Celtic Freeport, working closely with the CEO and partners to build a green investment and energy corridor for Wales.
Previously, Ben led strategy at Principality Building Society as a member of the Executive team. He was also a Board Member of Fintech Wales, helping finance and technology companies start and scale from Wales.
Ben spent a significant part of his career working across sub-Saharan Africa, investing in employment and enterprise initiatives across the region. He subsequently founded Disberse, a fintech company driving transparency and efficiency for global aid, influencing global policy.
Ben is a UWC Atlantic College and Cardiff University alumnus. He lives in the Vale of Glamorgan.
Alison Copus
Alison Copus is a Marketing Consultant. Born in Bridgend, she graduated from the University of Bristol.
She has specialised in international marketing and has worked in a wide range of industries from financial services to airlines, digital media and education, with senior marketing roles at American Express, Virgin Atlantic and TripAdvisor. At Virgin Atlantic, Alison was a part of the management team that grew the airline from 4 to 40 aircraft. She launched The Branson School for Entrepreneurship in South Africa to provide a business education and seed funding for young people from the previously disadvantaged community. Whilst at TripAdvisor, Alison was initially responsible for European marketing and subsequently for the launch of new revenue streams globally. Before returning to Wales, Alison was CMO for Nord Anglia Education. During her tenure, the international schools group grew to 43,000 students and doubled in value.
Sam Evans
Hailing from Porth in the Rhondda, Sam has dedicated his professional life to improving the outcomes and expectations of some of the most vulnerable people in society. Whether through democracy, tech or education, he is an experienced senior leader who puts measurable impact at the heart of everything he does.
Sam’s early career was spent in teaching, undertaking Teach First’s Leadership Development Programme in Coventry, before taking up a role in Westminster with the European Commission. There Sam oversaw both the Commission and European Parliament’s education and outreach programmes in the UK. Following the UK’s departure from the EU, he led a series of democracy and education start-ups to national scale, aiming to give young people in the UK direct access to the levers of power. He is currently helping Robert Peston to run his social mobility charity as its Head of Programme (Experience).
Sam has a degree and Masters in History, is a former Primary School chair of governors and a former member of Plaid Cymru. He’s a keen squash player and can often be found with a racket in hand.
Dr Elizabeth Haywood
Elizabeth has been Chair of the Independent Remuneration Board of the Senedd since 2020. She is an experienced Non-Executive Director and Chair. She was previously a Board member of Natural Resources Wales and Chair of its Flood Risk Management Committee, a Board member of Scottish Power Energy Networks, Hendre Group, Leonard Cheshire, an independent member of the Welsh Audit Office’s Remuneration Board, and inaugural Chair of WCVA Services Ltd. She chaired the Welsh Government’s Ministerial Task Force on City Regions.
Her early career was spent in the European Parliament and the Welsh Development Agency, before being appointed Director of CBI Wales, Communications Director of the Association of Train Operating Companies and then running an executive search firm based in Cardiff and London.
She has an economics degree from Cardiff University, a PhD and an honorary doctorate from Swansea, was the recipient of the first Welsh Woman of the Year Award and is an honorary Fellow of Trinity St David’s University. She recently took up writing and had her first historical novel published in 2021.
Kelly Huxley-Roberts
With a Masters in Adult Education for Social Change and ten years’ experience in community development, participatory research, and community organising, Kelly brings expertise in strategic campaigns, citizen engagement and influencing.
Originally from Anglesey and now based near Wrexham, Kelly started out studying Spanish and German at St Andrews before moving to South America and beginning a career focussed on building community power for positive change. She now works as Wales Policy and Partnerships Manager for Lloyds Bank Foundation, a role which focuses on strengthening partnerships and increasing the influencing capacity of charities in Wales. She was previously People, Campaigns and Learning Lead for TCC Wales, where she worked with community groups and allies to influence on issues related to poverty alleviation, equity and inclusion in Wales.
Kelly speaks intermediate Welsh, and in her spare time is an active member of the Clwb Clebran in Wrexham, which aims to promote Welsh-language use in Wrexham. She is also developing an initiative called NEW Thinking Space, which is all about getting the new thinkers of North-East Wales to come together and think differently.
Jessica McQuade
Jessica is currently Wholescape Programme Manager for WWF UK, developing an evidence-based systems approach to restoration of the natural environment at a regional level. She has over 20 years of working in civil society, leading and enabling change to policy, politics and legislation in Wales including the Well-being of Future Generations Act, Environment (Wales) Act and the Equality Act 2010. This has led to extensive knowledge across the climate change and nature restoration agenda. She is currently working in depth on the ‘triple challenge’ of addressing these issues whilst transitioning to a sustainable food system.
Jess also has many years experience of co-production and community empowerment, and is committed to inclusive policy making. Jessica recently relocated to West Wales from Cardiff and in her spare time campaigns with local groups on bathing water quality and river health. She is one of the first Future Generations Commissioner’s 100 Change Makers in Wales.
Helen Mortlock
Helen Mortlock is a Legal Director at Eversheds-Sutherland LLP.
Helen is a Legal Director within the firm’s national education sector group and has worked in this group since 1994. She leads an all service team which acts for the majority of universities and colleges in Wales and SW England, together with a number of institutions in London and SE England.
During the course of her career, Helen has undertaken a number of complex and high profile matters for Universities, including the reform of the model statute, the defence of claims brought by hourly paid staff claiming parity with standard academic staff, numerous restructurings, mergers and shared services initiatives, dealing with whistleblowing claims involving the research councils, and advice upon clinical academic contracts.
Anthony Pickles
Anthony Pickles is public policy lead for an international legal firm. He has worked in a number of policy roles in UK tourism, the global automotive sector and as Chief of Staff to the Welsh Conservatives. He has been a parliamentary candidate in general and European elections and has worked extensively in campaigns and manifesto delivery, helping coordinate the 2015 general election campaign in Wales.
He then went on to develop the UK tourism industry’s successful bid for a sector deal in the UK Government’s industrial strategy and acted as a spokesperson for the sector for a number of years. He believes passionately in Wales and it’s future success. He was educated at Aberystwyth and writes a weekly newsletter on devolution called ‘State of the Union’.
Gwendolyn Sterk
Gwendolyn Sterk is CEO of the Co-production Network for Wales, working to embed the practice of co-production and involvement in public and third sector services. Within her background in the violence against women sector, she worked to ensure women’s lived experience was central in driving change in national legislation and improving service provision, including the Violence against Women, Domestic Abuse and Sexual Violence (Wales) Act 2015 and its subsequent national strategies.
Gwendolyn has a deep commitment to addressing societal inequalities through collective action in civil society. She has led on campaigns to end sexual violence, including Times Up in Wales, and has published on media representation of sexual violence. Throughout her career, she has been driven by the importance of creating spaces for a diversity of women to speak truth to power.
Gwendolyn has also worked with local authority commissioning and service development teams supporting a range of service areas including drug and alcohol services and poverty related interventions.
She has an MSc in International Relations and Gender researching the use of UN conventions by transnational feminist movements. She was the UK Expert on the European Women’s Lobby Observatory on VAWG 2016-22.
Lauren McEvatt
Lauren is a former Conservative UK Government Special Adviser to the Wales Office, where she worked under David Jones MP, the then Secretary of State for Wales. Her term of service covered the drafting and submission of the UK Government’s contribution to the Silk Commission, as well as the drafting and initial stages of the Wales Act 2014.
Lauren is a government affairs and communications specialist who has worked across Europe, Africa and the Caribbean, where she supported negotiations on British Overseas Territory constitutional reform, and on trade and investment across devolved and national government offices in Africa. She is currently a member of the Equality and Human Rights Commission’s Wales Committee.
Lauren was born in England to Irish and American parents, and was raised in Hong Kong. She currently works in international government affairs covering public and private sector engagement with multilateral institutions and development organisations, and was previously a Commissioner for the Independent Commission on the Constitutional Future of Wales.
Shayoni Lynn
Shayoni is CEO and Founder at multi-award-winning behavioural science communications consultancy, Lynn Group. She is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), and is Chair of PRCA Cymru.
Shayoni is listed in the PRWeek Power Book (2021-present) – the definitive list of the most influential and respected communications professionals in the UK. In 2024, she featured on two specialist lists – Top 20 most influential women in UK PR, and Top 10 PR leaders outside of London.
In 2023, she featured in the Global 15 to Watch and Innovator 25 EMEA lists by PRovoke Media, and in the Top 20 Global Indians list by Reputation Today.
Amongst other appointments, Shayoni is a Board Member of Active Travel Wales, PRCA’s PR and Communications Board, founding panel member and Vice-Chair of CIPR’s Behavioural Insights Interest Group, and ICCO x UNDP Climate Comms Taskforce, providing strategic advice for global, multi-market UNDP climate change campaigns.
Shayoni is co-founder and Chair of the Asian Communications Network. She is a global thought leader and speaker on the effective use of behavioural science, data analytics, misinformation strategy, and measurement and evaluation in PR and Communications, specialising in health, and climate change and sustainability.