Profiling the nominees for the Creative Industries Development Award.
Sponsored by Welsh Government.
In recognition of the opportunities offered within the digital creative industries sector, the Welsh Government has created this award to acknowledge a business or project which has successfully exploited creative products or services utilising emerging digital technologies.
You can watch the video of the shortlisted nominees in the Creative Industries Development Award category below:
Wales Interactive
Wales Interactive is a BAFTA Cymru award winning video games developer and publisher based in Pencoed Technology Park. The creates new original entertainment products which we develop and self-publish worldwide. Over the last 20 months the company has transformed from a two-man operation making Apps into a prosperous, 18-strong games development & publishing team making video games for all the major next generation gaming consoles. The original motivations’ for setting up the business were to create a significant games industry. The company has put Wales on the video games development map and created sustainable highly skilled jobs in the games sector. Since incorporation the company has developed and published 16 products on our own Wales Interactive label on an array of digital stores’ including Playstation Store, Nintendo eShop, Steam, iTunes, Amazon, Google Play and Windows Store.
Time to Change
Time to Change Wales is the first national, online campaign to end the stigma and discrimination faced by people with mental health problems in Wales.
Mental health problems affect 1 in 4 people, yet mental illness is surrounded by prejudice, ignorance and fear. Despite attitudes about sexuality, ethnicity and other similar issues improving, discrimination against people with mental health problems is still widespread (affecting 9 in 10 people). The Time to Change campaign is delivered by a partnership of Wales’ three leading mental health charities: Gofal, Hafal and Mind Cymru and is funded by the Big Lottery, Comic Relief and the Welsh Government.
Studio Tri
Founded in 2011, Studio Tri is an award-winning advertising agency based in Cardiff. As a full-service agency, they specialise in bespoke advertising campaigns for both traditional media and online platforms. The company has grown to become an industry-leading agency with a London office due to open soon, and serves Welsh SMEs, not-for-profit organisations and other institutions. Clients include Welsh Blood, TradeCentre Wales, Football Association Wales, Peter’s Pies and the Wales Cooperative Centre.
Central to the company’s growth has been the grasp of new advertising methods and digital technologies, and they have delivered excellent results for clients through innovative use of advertising both via the internet, social media and other more recent technologies. They were the first agency in Wales to pioneer the highly-targeted TV advertising system Sky AdSmart, allowing clients to target viewers on the basis of their demographic profile at low cost for the first time.
